In addition to the FlipFOLD, they also carry a few other organizational products. The Flip’nPACK is a new one that organizes your suitcase or travel case. Geared towards someone who carries a large amount of smaller items that need to be separated inside the case. Ideal for scrap-booking or small parts and accessories. For the logo i wanted something that was stylisticly in line with the FlipFOLD brand/aesthetic. So I took some directions from there and changed the colors a bit so that its familiar yet different enough.